Carrefour needed a social media presence that could stay clear, recognizable, and consistent across a constant stream of content.
The challenge was to give everyday posts enough visual structure to feel part of the same brand world, while keeping them fresh and relevant in the feed.
My role was to define and curate the art direction, building a visual language able to hold together different formats, messages, and moments of communication.
This helped turn routine social output into a more coherent and distinctive brand presence
You can decorate them in a flash and they’ll be super scary 🎃 👻
Try our Carrefour Original tarts for Halloween too 😜
If you recognize these new constellations among the shooting stars, then you’re really hungry! ✨🌌 Comment with your favorite!
Tap and hold to find your San Valentine’s day perfect combination.
With its centuries-old tradition 🇮🇹, the Mantuan Melon PGI Terre d’Italia is an agricultural excellence of Lombardy. Rich in vitamin C, vitamin A, and potassium, it’s ideal for a light summer lunch: try it in many different ways! Discover regional products with Act For Food 💯
🔥 Trending products are everywhere on social media… but which one is perfect for you?
Tap on the video and find your match 📱✨ Then tell us: have they tried it yet?
One tap and you’re already in the Super Mario world 🤩 Collect all the prizes only at Carrefour! ❤️
Intense heat? A cold front is coming. Or rather, ice cream! 🍧❄️
Experts recommend cooling off at Carrefour 💙