Context
GUSTAVO is an AI agent I created in vibe coding to replace the traditional use of stock image libraries for a client in the Italian food retail sector.
Challenge
The goal was not simply to generate images faster, but to build a smarter and more art-directed way to create visuals tailored to the client’s world.
Approach
My decision was to create an AI agent that turns a few keywords into tailored prompts through a reasoning process guided by art direction rules.
GUSTAVO applies the creative principles I defined and returns ready-to-use prompts for Adobe Firefly, making image generation more precise, relevant, and commercially compliant.
Outcome
This turned image generation into a sharper creative workflow: less searching, more building.
A tool shaped around direction, not randomness.
