Context
Unieuro needed a visual system able to represent its product categories in a clearer and more distinctive way.
Challenge
The risk was turning each category into a standard retail image: descriptive, static, and easy to forget.
Approach
My decision was to put the product at the center and make it the immediate hero, using close-up wide-angle shots, contemporary characters, and a more dynamic visual language.
Outcome
The result was a more energetic and recognizable image system, designed to give each category stronger presence and a clearer visual identity.
